1. Sarah Carter
  2. Manager, STEM Media & Education
  4. Twin Cities Public Television
  1. Richard Hudson
  2. http://national.tpt.org/about/who-we-are/
  3. Director of Science Production, Retired
  5. Twin Cities Public Television

Citizen SciGirls: Transmedia and Research to Encourage Girls in STEM

NSF Awards: 1323713

2017 (see original presentation & discussion)

Grades K-6, Grades 6-8

The Citizen SciGirls project includes videos and online games that engage children in citizen science.  A third-party summative evaluation led by Multimedia Research’s Dr. Barbara Flagg examined how SciGirls’ multimedia content contributed to girls’ experience of citizen science.

Fifth grade girls at five geographically diverse sites were randomly assigned to one of two groups. The treatment group experienced citizen science-themed SciGirls episodes and games, followed by a live citizen science session with the FrogWatch USA project. The control group only experienced the live citizen science session without prior SciGirls exposure. Dr. Flagg’s evaluation specifically examined how SciGirls multimedia contributed to girls’ (1) interest in the FrogWatch session and citizen science generally, (2) self-efficacy in the FrogWatch session and citizen science generally, and (3) learning about the practice of citizen science.

The treatment group demonstrated significantly higher levels of interest than the control group in their live session and significantly better understanding of citizen science. Within this treatment group, minority girls were even more strongly impacted by pre-exposure to SciGirls compared to their non-minority peers. For example, these diverse girls displayed higher interest in their FrogWatch session, in finding out more about other citizen science projects, a greater likelihood to look for a future citizen science activities, greater perceived efficacy in doing other citizen science projects, more similarity to the video girls, and stronger interest in their SciGirls experience.

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