Icon for: Julia Griffin


WETA, New Knowledge Organization Ltd.

Experiments in Transmedia: Studying Techniques for Increasing STEM Content Ac...

NSF Awards: 1516347

2017 (see original presentation & discussion)

Adult learners

PBS NewsHour wanted to know the best way to reach early career adults – those between 18 and 35 who are out of school – with science information. With all the cord-cutting going on among millennials and others, broadcast cannot remain the only path to engaging this group with informal science learning.  In collaboration with New Knowledge Organization (NKO), the NewsHour designed a project that would build our understanding of how to advance this demographic’s STEM knowledge, competencies, and skills, all of which are critical in today’s world. To this end, selected stories created for the NewsHour’s broadcast and website are being repackaged for delivery on multiple digital platforms, such as Twitter, Facebook, Instagram, Snapchat and YouTube. This layered adaptation of content allows the research team, led by Dr. John Fraser and Su-Jen Roberts of NKO, to identify attributes of the platforms that encourage this digitally oriented generation to consume and share stories. This insight into optimal attributes will provide a foundation for guidelines shaping the development of STEM media aimed at this group.  The video created for this event highlights transmedia examples created under this project by science team members Julia Griffin and Dr. Nsikan Akpan as well as their News Assistants. The quick montage explains what has been produced so far and provides a succinct overview of what has been learned. (Please note although the home state of the grantee is VA, this project is a national one.)


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